Automated Content Engine

Goodbye, cookie-cutter emails. Bring the right content automatically.

Go beyond messages that are cookie-cutter and unengaging. Bring relevant, decision-aiding content that aligns with the car-shoppers buying or ownership journey. Automatically.

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What if you could influence your customers after they stop contact with your dealership?

Industry reports frequently state that 90% of car-buying journeys occur outside the dealership. What if you could influence that journey and make it happen in the context of the dealership? With myautoIQ automated content engine, you can.

Bring decision-aiding content like relevant vehicle options, dealer and OEM values, external influencer content, vehicle reviews, and more to help the car shopper. Nudge the car shopper to the next step of the buying journey and bring them into your dealership when they are ready to buy.

INVENTORY CONTENT

HIGHLIGHT THE RIGH INVENTORY CHOICES FOR EVERY SHOPPER

myautoIQ automatically brings in the inventory assets for your dealerships - images, videos, descriptions, vehicle specifications, prices, changes, and more. myautoIQ algorithms work on the inventory data to create vehicle personas that can be matched with the buyer personas and use high-fidelity inventory videos and images to engage the buyer.

DEALER VALUE CONTENT

EMPHASIZE THE RELEVANT DEALER VALUES

myautoIQ strongly believes that dealers don't just sell cars. They sell the experience of buying them from their dealership. myautoIQ content engine identifies the relevant "why buy from the dealer" content for specific buyer personas and specific stages of the buying journey, and any dealer offers that may be attractive to specific personas.

Inventory Content

OEM AND BRAND CONTENT

PROVIDE BRAND-SPECIFIC DECISION AIDING INFORMATION

Each OEM invests significant marketing resources to communicate its value to potential buyers. myautoIQ brings in the relevant OEM content, such as Certified program benefits, free maintenance, warranty, exchange, etc., so that myautoIQ messages incorporate the right decision aiding information to help buyers.

EXTERNAL INFLUENCER CONTENT

BRING EXTERNAL CONTENT TO HELP THE BUYER JOURNEY

External influencer content, like vehicle reviews and test drives, is frequently used by buyers in their shopping journey. myautoIQ brings in relevant content from sources like Motortrend, Car and Driver to influence the car buying journey automatically.