Today, 80 percent of digital marketers feel growing pressure to meet customer acquisition and revenue goals, saying they feel like they are "running on a never-ending hamster wheel."
And that’s true: You may be overstretching your marketing muscle to get your customers to find you through organic search -- but it’s something you have little control over and is reactive. Traditional advertising media is becoming more obsolete, but the problem is that many businesses still don’t realize how technology can reverse that. Take the example of the automotive industry, where customer acquisition is still very reactive.
The majority of customers still find the auto dealer and brand, and not the other way round. A recent study found that car dealers' first point of contact with more than half of their buyers is when they physically walk into the dealership, essentially leaving it to chance that their dealership or brand gets picked for a walk-in. There’s no doubt that companies across the board are rapidly experimenting with adopting artificial intelligence (AI) in various departments, including business performance and automating the human tasks, the low-hanging fruits. But it’s time you thought about bringing it in to enhance your customer acquisition strategy.
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