AI Business: Three steps to harnessing AI for targeted customer acquisition

Customer acquisition strategies themselves aren’t enough unless they are targeted and proactive. That’s where artificial intelligence (AI) comes in: the technology can help predict consumer behavior, provide real-time recommendations, and continuously improve upon these through powerful machine-learning capabilities. AI can find the right customer for the right product at the right time and reach out with the right message.

Read the full article in the AI Business Magazine