myautoIQ vs. CRM Automation
What is CRM Automation?
CRM automation gives dealerships a sense of activity by sending scheduled, templated messages—typically on a set 1-2-3-5-7 day cadence—to large lists of leads. But under the surface, the content is generic and one-size-fits-all, and staff must constantly update templates and try to segment leads manually if they want any relevance. Even then, segmentation is labor-intensive, and most CRMs just send the same sequence to everyone, whether the data is clean or not.
Why myautoIQ is Different
myautoIQ shifts the focus from mere activity to actual results. It automatically cleans and segments every lead based on real behavior and purchase history, and sends dynamic, offer-driven messages tailored to each buyer's journey—without any manual setup or content creation needed from your staff. This means more leads re-engaged, less busywork, and a direct line to measurable sales growth.
| Question | Why it Matters | CRM Automation | myautoIQ |
|---|---|---|---|
| Which unsold lead should I reach out to? | Manual segmentation is slow, inaccurate, and rarely maintained. | Staff must create & maintain segments | Automated segmentation based on behavior and history |
| What message should I send them? | One-size-fits-all emails get ignored. | Templated campaigns or generic messages | Dynamic content matched to offers, inventory, and lead profile |
| How do you know what to send? | Using real-time data leads to better timing and relevance. | Basic personalization (e.g., first name) | Deep personalization using full lead data and inventory |
| When do you stop? | Leads often drop off after the campaign ends. | Campaign ends = conversation ends | Outreach continues as long as the lead shows potential |
| How much time do I need to invest? | Time spent setting up campaigns is time not spent selling. | High staff effort | No staff effort required |
| What success looks like | How do I measure success and ROI? | Unknown | Leads revived and additional monthly sales |