NORTHEAST
Atamian Honda Converts Leads as Old as 18 Months into Sales
Atamian Honda General Manager Pranav Gill runs a high-volume dealership in the fiercely competitive Boston-North market. A driven leader, Gill's goal is to win every customer living in a 5 to 10 mile radius seeking a new or used Honda.
On Gill's side is his forward looking approach to technology adoption. Early in his auto retail career, he embraced the Internet sales model, so as AI emerged, Gill was quick to see it as an opportunity, specifically one that would help Atamian activate unsold leads.
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Seeking a smarter way to handle lead volumes
Receiving 1000+ internet leads per month, Gill saw that Atamian's BDC staff of 4-5 people was no match for such volumes. Hiring additional staff to manage unsold leads didn't make business sense, nor did persisting with manual follow up after 30+ days. And Atamian wasn't getting the ROI from traditional marketing. The team needed a way to hang onto their leads by keeping prospects engaged.
"A BDC associate only has so many times that they can reach out to a customer, before their human side gives up. How many times do you want to leave a customer a message, send them an email, never hear back and keep doing it?"
myautoIQ⸺the unemotional solution to a recurring problem
Gill recognized that myautoIQ would never have the emotions of frustration and defeat that his BDC staff would have after following up and getting nowhere.
"With myautoIQ, once that lead gets to 30 days old, myself as a business operator can feel confident that those clients are still being contacted with current messaging and slowly being brought back up the funnel."
Gill and his team partnered with myautoIQ to implement its AI technology. But what stood out most wasn't just the ability to intelligently automate the process of reviving unsold leads, it was how deeply customized myautoIQ was to his dealership.
Using myautoIQ, Atamian was able to reach unsold leads with:
Branded emails conveying Atamian's dealer value and why buy here
Personalized messaging including the most relevant offers, inventory, and dealer voice
Optimized timing so each lead gets their messages at the right time, every time
"myautoIQ is not a cookie-cutter approach. It's tailored to your dealership."
Results that No Other Service Can Provide
The business impact of myautoIQ on Atamanian Honda has been massive. On leads that would otherwise go cold, myautoIQ AI technology has delivered:
10–20 additional sales/month from leads older than 30 days
Sales from leads even more than 16 months old
Transparent reporting showing how every lead was re-engaged lead and exactly how the sale happened
Cost reductions as paid lead sources become less necessary
"A product like this is a no-brainer for me. It costs less than the gross profit on one sale. I've already recommended it to peers in my 20 group and other forums."
Imagining Even Greater Success with myautoIQ in the Future
Envisioning the future potential of technology like myautoIQ is like sport for Gill, who started working in auto retail in the early days of the Internet and BDCs. He sees myautoIQ as a pioneer at the intersection of AI and auto retail. Very early on in the relationship, he realized that myautoIQ is totally committed to dealerships and interested in every facet of their business. This can only mean even brighter days ahead for Atamian Honda and dealerships worldwide.
"myautoIQ is always thinking about how they can help dealers sell more cars and expand business segments like service. Whether they offer it yet or not, they're certainly thinking about it."
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