SOUTHWEST
Located in Northern Arizona's Quad Cities region, Prescott Honda services a broad and largely rural customer base. As a forward-looking dealership, they're always looking for ways to work smarter with existing leads.
Deals influenced in November alone
Months - oldest lead converted
Day old leads successfully revived
Like many dealerships, Prescott Honda's CRM was filled with older leads that had gone cold."After 30 to 40 days, most leads get left by the wayside," said Mike Morton, General Sales Manager at Prescott Honda.
"In a perfect world, the BDC would follow up on old leads—but realistically, no one was going back far enough."
Recognizing untapped potential in these dormant leads, Morton sought a solution that could dig deeper and re-engage prospects that his team no longer had time to pursue.
Prescott Honda partnered with myautoIQ to mine their CRM and automatically re-engage aged leads. The implementation process was seamless."It was just about connecting the right people and giving access," Morton said."From there, myautoIQ took over."
Working with the myautoIQ team proved to be a major plus."The entire team has been great—approachable, responsive, and excellent with follow-up."
In just the first few months, the impact of myautoIQ on Prescott Honda was clear."In November alone, myautoIQ influenced over 20 deals—all from leads that were 90 days to 18 months old."
The results were not only measurable but surprising."These were leads we had considered dead," said Morton."No one would have brought them back without this program."
The influx of revived opportunities created a "healthy increase in activity" and energized the sales team. In fact, myautoIQ has broad-based appeal at the dealership, with leadership and frontline managers alike, in part because it was easy to see the role myautoIQ was playing in reactivating dead leads.
General Sales Manager, Prescott Honda
Mike Morton
General Sales Manager, Prescott Honda
"For Prescott Honda, myautoIQ proved to be a smart investment with substantial ROI. The deals we have found with myautoIQ would have been impossible to find with any other tool and certainly could not be uncovered with manual effort."
"I can't imagine that there's a dealership out there that couldn't benefit from myautoIQ. I've seen every miracle cure program out there—this one is legit."
Mike Morton
General Sales Manager, Prescott Honda
Join Prescott Honda and discover how myautoIQ can help you find 20+ extra deals per month from leads you thought were lost forever.
Extra Deals Per Month
Months Old Leads Converted
Implementation Process
