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Located in California’s Central Valley, Visalia Hyundai serves a rural, agriculture-driven community of around 150,000 people. When Nick Martinez took over as General Manager in April 2022, the store was ranked low among the Hyundai dealers. Fast-forward to today, Visalia Hyundai has jumped to number 50 spots in the region—a transformation Martinez attributes in large part to myautoIQ.
Sales increase attributed to myautoIQ
Email engagement rate
Unsubscribe rate
The dealership faced common but critical issues: limited talent pool, high employee turnover, and inconsistent customer follow-up—especially for long-term leads. "Retention is a big one," said Martinez. "And with constant staff changes, it was hard to maintain continuity in our lead follow-up."
Compounding the challenge, Visalia Hyundai had recently changed both its website provider and CRM, which made the need for a steady and intelligent follow-up process even more urgent.
Martinez was juggling both business and technology challenges, but maintained a clear-eyed view of how he could overcome them. When myautoIQ reached out, Martinez was intrigued by the AI-driven approach. "I’m not a tech guy, but what they explained made a lot of sense," he said. "They had the data to back it up, and it wasn’t just another email blast tool."
myautoIQ integrated seamlessly into the dealership’s systems—even during their CRM switch—and immediately began nurturing cold leads that would otherwise have been abandoned. "It took maybe two months to start seeing real results, and it’s been a huge success ever since."
Visalia Hyundai now attributes over 10% of its monthly sales—roughly 8 to 10 deals—to myautoIQ, with some months hitting even higher numbers. Martinez sees the impact regularly. "It’s not unusual to see a customer come in after six or eight months of nurturing. These are leads we normally wouldn’t touch."
The CPO (Certified Pre-Owned) segment saw particularly strong gains. "We’ve become one of the better CPO stores in our district because myautoIQ helps us focus and stay consistent in our follow-up," Martinez explained.
General Manager, Visalia Hyundai
Nick Martinez
General Manager, Visalia Hyundai
Beyond lead reactivation, myautoIQ has helped Visalia Hyundai maintain unified marketing. myautoIQ supports both used and new car promotions and even helped launch Visalia Hyundai’s public rental division. "I send them our current offers and assets—TV spots, 0% financing deals—and they plug them into the messaging. Everything is consistent, and the engagement is through the roof."
The dealership now enjoys an email engagement rate of 26% with an unsubscribe rate of just 0.07%.
"In a crowded market with three other Hyundai dealers within 30 miles, Visalia Hyundai has pulled ahead. It’s evident that myautoIQ has played a major role in this achievement. The visibility I have into how myautoIQ is working and the reporting that shows how it is helping the dealership makes this fact very clear."
"If you're looking for a 10% increase in sales and consistent follow-up that actually works, go with myautoIQ. The proof is in the pudding."
Nick Martinez
General Manager, Visalia Hyundai
